Comcast scores a win over cord-cutters
"The cord-cutting generation is growing, but Comcast just won a battle against it."
"The caveat here is that Comcast likely added these subscribers because the company adapted to the new TV environment by offering smart TV, on-demand, and skinny bundle packages. In fact, 35% of Comcast's video customers have the company's smart TV platform X1, and 86% of these subscribers use XFINITY On Demand, Comcast's on-demand TV and film-streaming service.
Comcast also recently inked a deal with Amazon to sell Internet and television packages through Amazon's platform, which could have also boosted subscriptions."
Ah, yes, winning by shrinking revenue, and shrinking packages. This is simply a plan to starve to death more slowly, not to actually stave off starvation. Now, perhaps Comcast can pull off the difficult Triple Lindy, and stave off starvation, but I doubt it. Amazon is enriching its stable of partners, and its basic offerings are quite good today. Netflix is in good shape with a large stable of content. Some good content remains, but I suspect that Amazon, and Netflix, or others will slowly pick off this content leaving the cable/satellite with little option but to cut costs to meet the Internet prices.
Perhaps they will survive, perhaps not. I don't much care, Maddog and family cut the cord many years ago, and have found a rich vein of content at a cost of about $26 per month (plus the Amazon Prime video subscription, which I consider a cost of about $8 per month). So, a total cost of about $34 per month, down from the $125+ Maddog was paying pre-cord cutting.