No wonder he got results, he perfectly prepared the prenegotiation battlespace and then started the negotiation with this pitch-perfect video. The focus on change, rebirth, renewal, and the way it was counterpointed with the past history was brilliant.
This is one of the most aspirational negotiation bits I've ever seen. It also does not hold back in describing the potential negatives of not pursuing this opportunity to its fullest extent. But what drives this video is the world changing potential and the ability of North Korea to become a participant in the world's expanding prosperity.
This is best in class.
Expect those with cognitive dissonance to spend hours finding fault and denigrating the video.